precious rodgers

creative portfolio

hello there

i’m precious

With over 5 years of experience in online marketing, ​I specialize in blending social media management ​with content strategy. As a social media content ​strategist, I bring a holistic approach to brand ​elevation, seamlessly integrating engaging social ​media tactics with strategic content direction.

From creating engaging posts to conceptualizing ​comprehensive content plans, I thrive on driving ​growth, fostering engagement, and making brands ​stand out in the digital space.

Seeking a remote or hybrid role to leverage my ​expertise, have fun, and make a meaningful impact.

Technical

Skills

notable

Achievements

Elevated client's social media presence via Pinterest from 300k to 2 million monthly views within a year. This expansion not only increased their reach but also had a direct impact on their customer base and revenue growth. I achieved this by developing and executing tailored social media and Pinterest marketing strategies, optimizing campaigns for higher click-through rates, and mentoring team members to foster growth.

Amplified the podcast's online presence and audience engagement through the creation and management of captivating social media content. This effort resulted in a remarkable 180% growth in Instagram followers within just one year, establishing a more extensive and dedicated listener base.

Created and executed a results-focused social media campaign for a financial literacy brand. Our mission was to equip individuals with crucial money management skills. Through strategic content planning and "edutaining" social media posts, we significantly boosted website traffic by 37% and saw a 18% uptick in webinar enrollments. Our campaign effectively educated and motivated individuals to take charge of their finances.

Client type: lifestyle content creator & e-commerce seller

Client type: millenial podcaster

Client type: financial literacy content community & online coach

recent - 2024

Achievements

Leveraging platforms like Instagram, ​Twitter, and TikTok, I've spearheaded ​initiatives resulting in a 155% increase in ​reach on Instagram within 6 months. ​Moreover, our overall follower base across ​platforms saw a 20% growth during this ​period, underscoring our strengthened ​digital presence.

Client type: community for writers, ​authors, and readers

my

creative

portfolio

A sneak at some of my creative works

current company Feed

Previous Client Feeds

Reels I’ve Strategized for Current Company

Reels / Tiktoks I’ve Created for Clients

Example Carousel Post

Example Carousel Post

Pinterest Pins I’ve Created

sample

content strategy

For a B2C client in the Energy Industry. You’ll find a sample strategy snapshot plus IG, Tiktok, and Facebook content ideas for if I was the social media person for OhmConnect*

*all ideas & content are for example purposes for the purpose of this portfolio as i am not affiliated with ohmconnect

sample

Strategy snapshot

If i was hired to be the ​social media or content ​strategist for ohmconnect

During my first 90 days as the OhmConnect Social Media Manager, my mission is to begin the process to boost the company's digital presence and increase the engagement across platforms, focusing on OhmConnect's goal to expand your audience. My approach is like crafting the perfect playlist – a blend of strategy and creativity :). Here's the beat: I'll kick things off by diving deep into audience analysis, understanding their social habits and preferences on each platform. These insights will be used to craft a content strategy that's a match made in social media heaven, offering diverse and engaging content that mirrors what OhmConnect's audience craves. I also would love to see if potential partnerships with certain influencers can take things up a notch.

Once the content starts getting pushed out, I'll be tracking social media analytics and using real-time engagement trends to fine-tune our content strategy. I'm all about making social media content fun, engaging, educational, and on trend so I'll definitely do my best to incorporate things into our content that can stop the scroll while still capturing OhmConnect's essence.

By the end of the first 90 days, I will be able to have a more solid idea (backed by insights and data) for a solid long-term social media strategy.

sample

instagram content ideas

If i was hired to be the ​social media or content ​strategist for ohmconnect

• "5 Ways to Save on Your Electric Bill This Month"
  

Format: Static post

Content: An image with text overlay listing the 5 energy-saving tips.

• "How to Stop Breaking the Bank with Your Light Bill"
  

Format: Carousel Post

Content: 3 - 5 tips that highlights key points about reducing energy costs.

• "True or False: Clean Energy Edition"
  

Format: Static Post

Content: A true or false question or statement around clean energy

• "Quiz Time: Test Your Energy IQ"
  

Format: Carousel Post

Content: A series of questions and answers related to energy-saving practices. Each slide can have a question and the subsequent slide can reveal the correct answer and an explanation.

• Blog Highlight: Reducing Food Waste
  

Format: Static Image

Content: An engaging quote or snippet from the blog post like “One-third of all food produced annually is unconsumed and simply becomes waste.” and then include a little more in the caption and a call to action to read the full blog.

Potential 'TRENDY' IG Post

If i was hired to be the ​social media or content ​strategist for ohmconnect

Caption:

Imagine turning your energy savings into front-row ​Beyoncé tickets! Join OhmConnect and channel your ​energy towards earning rewards that can fund your ​ultimate concert experience.

Let's get into formation of sustainability while you stack ​up those savings for an unforgettable night out. Ready ​to make your energy count? Sign up now!

#EnergySavings #OhmConnect #GoGreen ​#EcoFriendlyLiving #EnergyEfficiency #GreenLife ​#CleanEnergy #LiveSustainably #Sustainableliving ​#Climatechange #EnergySavingTips ​#EnergySavingSolutions

sample

TIKTOK

Content Ideas

If i was hired to be the ​social media or content ​strategist for ohmconnect

• "5 Green Tips to Save Energy and Cash"
  

Content: Quick and effective ways to cut energy costs and reduce environmental impact.

• "Energy-Saving Hacks You Need to Know"
  

Content: Simple yet powerful hacks to shrink carbon footprint and boost savings.

• "5 Amazon Finds for Clean Energy at Home"
  

Content: Must-have eco-friendly products available on Amazon to enhance home's energy efficiency.

• "Fall into Sustainable Living: Cozy Tips & Recipe"
  

Content: Tips on embracing the autumn season while learning sustainable lifestyle tips plus a warm fall recipe.

• "Reducing Your Carbon Footprint with OhmConnect: Eco-Friendly Tips"
  

Content: Info on how OhmConnect empowers their audience to lower their carbon footprint and embrace an eco-friendly lifestyle.

sample

Potential TIKTOK PostS

If i was hired to be the ​social media or content ​strategist for ohmconnect

Post using a trending Capcut template

Post where I give out 3 tips to save money on light bill

sample

FACEBOOK

Content Ideas

If i was hired to be the ​social media or content ​strategist for ohmconnect

For this one, I used the blog post on “The Washing Machine Energy Use Guide: Saving Money and the Planet” to create 3 posts whose purpose is to drive more traffic to the blog post.

• Post Idea 1: Quick Fact
  

Caption: Fun Money Saving Fact: Did you know? ​Washing machines can account for around 6% of your ​household's total energy usage, as per data from the ​U.S. Department of Energy. Your laundry habits, ​machine efficiency, and load size can impact this ​figure. Discover how small changes can lead to big ​energy savings while keeping your clothes fresh and ​clean. Let's make a positive impact on both your bills ​and the environment! Read the blog: link here

• Post Idea 2: Comparison
  

Caption: Is your washing machine costing you more ​than it should? Let's compare the energy usage of ​older models to the newer, eco-friendly ones. ​Discover the benefits of upgrading to an energy-​efficient washer that not only saves money but also ​reduces your carbon footprint. Upgrade your laundry ​routine today! Read the blog: link here

• Post Idea 3: Informative Tip
  

Caption: Did you know your washing machine's ​energy use can impact both your wallet and the ​environment? Our latest blog breaks down the ​secrets to smarter laundry days. Discover tips to cut ​down energy consumption and still get those clothes ​fresh and clean. Let's make every wash cycle count! ​Read the blog: link here

Thank

You!

Precious Rodgers

Connect With Me!

Atlanta, Georgia

precious.rodgers@gmail.com

786-707-0729

www.linkedin.com/in/preciousrodgers/